Grower to Glass Initiative
Through the national GoBarley brand, the Barley Council of Canada is celebrating Canada’s annual barley growing season by highlighting the unique relationship between barley and beer. As a key natural ingredient in beer, barley is what gives beer its distinctive foam, subtle sweetness, golden to dark brown colour, and compelling aroma. In many ways, beer is a highly crafted form of liquid barley.
Due to its versatility barley has remained a staple ingredient for beer and food for generations. With a subtle nutty taste, chewy texture and the ability to absorb other flavours, barley can be added into everything from smoothies at breakfast to brownies for dessert—and everything in between.
To showcase the importance of Canadian barley, GoBarley hosted grower-to-glass food and beer tasting events for invited media influencers at restaurants across the prairies in June. Chef created barley infused dishes were paired with great beers crafted from Canadian barley for a unique tasting experience. These events were led by Chrystal Luxmore, a Certified Cicerone and Prud’homme Beer Sommelier, one of Canada’s most sought-after beer experts.
In September this campaign expanded to Charlottetown, PE and was led by Chef Michael Smith and Certified Cicerone, Angeline MacLennan.
- Creamy Coconut Barley Pudding – created by Workshop Eatery’s Chef Paul Shufelt for the Edmonton event on June 24, 2016. Paired with Unibroue’s Trois Pistoles, this combination was a delicious and satisfying way to end a superb meal.
Media Releases (June 8, 2016)
Barley Council of Canada launches Grower to Glass Initiative to Celebrate the Start of the Canadian Barley Growing Season
Edmonton Journal – Barley isn’t Just for Soups and Stews (June 28)
Grains West – Cream of the Crop (June 29)
Experience Beer – 9 Million Reasons to Love Barley + Cookbook Giveaway (July 22)
Curtains are Open – Lunch with Chef Michael Smith and #GoBarley (Sept. 14)
Life on Island – A Barley Feast with GoBarley & Chef Michael Smith (Sept. 15)
Redefined Regina & Area Magazine – Grower to Glass: Raising a Glass to Canada’s Barley Growers (Sept. 15)
Chronicle Herald – Barley and Beer: What Grows Together, Goes Together (Sept. 27)